"Helping people to adopt healthier and more sustainable lifestyles"
What is Nudging for Good?
Nudge comes from the academic world of behavioural science and looks at influencing peopleâ€™s behaviour positively and without constraints, based on Behavioural Insights. As coined by Richard Thaler and Cass Sunstein in 2008, Nudging is becoming a key tool for policy-makers, but has also gained increased support among the branded goods industry.
From a brand perspective, Nudging is a way for a brand, on the basis of consumer insights, to make it easy and desirable for people to change behaviour or habit and adopt a healthier and more sustainable one.