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Nestlé Purina PetCare “Pets at Work”

 

How Nestlé nudged people into a healthier lifestyle and better relationships with their pets


 

1. What is the observed insight?

Greeks report one of the highest percentage rates of stress in Europe[1] with job insecurity as the main concern in their life[2]. Job insecurity and job stress may lead to a loss of productivity in the workplace and employee burnout[3]. Moreover, Greeks tend to work 266 hours per year more than the OECD average[4]. This means that they have less free time available to devote to their pet.

[1] https://www.bloomberg.com/graphics/best-and-worst/#most-stressed-out-countries

[2] Nielsen CCI report Q3 2016 “What is your biggest concern over the next six months? Your second biggest concern?”

[3] http://thesis.ekt.gr/thesisBookReader/id/21275#page/204/mode/2up

[4] https://data.oecd.org/emp/hours-worked.htm

 

2. The Nudge

We believe that pets and people are better together and we are committed to doing what is right for our pets, their owners and the planet we all share. Our program “Pets at Work” is part of the Purina in Society commitments. As a leading pet care company, we want to support people so that they are able to enjoy all the benefits of pet ownership in the ever-changing world in which we live. Pets are our passion and we know and have experienced that having pets at work has a hugely positive impact on our mental and physical health.

 

Pets at work was introduced in 2014 into the Nestlé Hellas premises, and over the last few  years we have created more  “Pets-at-Work” events and occasions as well as the possibility for more employees to bring their pets into the office.

 

In 2016, we evolved the program one stage further to encourage healthy active breaks by building our “Bark Yard”, the first business dog park in Greece and then expanding this initiative to other Nestlé facilities in Greece. In addition, we have shared our own experience of how we have opened our offices to pets, promoted the health benefits of pet ownership and provided support to other businesses wishing to go through the process of having pets at work. . As a result, 10 other companies in Athens have now embraced this program and have become pet-friendly.

3. Evidence path

Purina Research[1] shows:

  • Happier and healthier employees
  • Increased socialisation
  • Encourage more physical activity
  • Employees less likely to suffer from depression
  • Reduced blood pressure and cholesterol levels
  • Increased engagement and motivation
  • Helps to break the ice when talking to senior management
  • Helps to break the ice when talking to an office crush

Video

https://www.youtube.com/watch?v=6SVorW2g03I&list=PL8-Mkh_Wc0nxfXe8pTHAd4qnwwt6TNO9r&index=3

[1] Purina Research: The research for Purina was carried out by One Poll between: 27th and 30th October 2015,Sample: 2,000 UK employed UK adults who don’t usually work from home, http://www.nestle.co.uk/media/pressreleases/pets-at-work