Walkers Oven Baked – Deliciously Baked for 50% Less Fat
1. What is the observed insight? The majority of consumers would like to adopt healthier diets, but face many […]
Nudging for Good » Case Studies » Healthier balanced diets & active lifestyles
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Nutriplato – Nestlé’s Spain flagship initiative to impact on children’s healthier life
1. What is the observed insight? Spanish population has moved away from the Mediterranean diet and has adopted sedentary […]
With Playmobil, Danone adds fantasy to the quest for goodness!
1. What is the observed insight? Over the past few year, we have observed in Europe that more and […]
Uncle Ben’s® – Ben’s Beginners™
1. What is the observed insight? Strained on time, parents are searching for quick meal solutions for their busy […]
@Vegg&Cheese – A Nudge towards a flexitarian diet & healthier consumption behaviours
1. What is the observed insight? Dietary guidelines for a planetary health diet go toward flexitarian behaviours with more […]
Knorr Meal Kits – Helping people to eat more veggies
1. What is the observed insight? The Dutch are on the bottom of vegetable intake in Europe. While the […]
Savencia – En Cas de Caprice: Nudge for a mindful pleasure
En Cas de Caprice : A Nudge to turn cheese consumption into a mindful pleasure 1. What is […]
Nestlé Purina PetCare – “Pets at Work”
How Nestlé nudged people into a healthier lifestyle and better relationships with their pets 1. What is the […]
Danone Font Vella
How Danone encouraged children to drink more water by making it fun. 1. What is the observed insight? […]
BARILLA – Share the table
Discover how Barilla managed to bring families back to the dinner table 1. What is the observed insight? […]
