KCC Kleenex – How Kleenex used Nudge to increase the effect of its new packaging technology
1. What is the observed insight? Benelux consumers are living in highly-populated areas where living space is scarce. Consumers […]
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
1. What is the observed insight? Benelux consumers are living in highly-populated areas where living space is scarce. Consumers […]
Educating and empowering pregnant women and new mothers with mobile text messaging 1. What is the observed insight? […]
How Heineken made it easy and fun to drink water on a night out 1. What is the […]
How Danone encouraged children to drink more water by making it fun. 1. What is the observed insight? […]