Pampers is giving diapers a new life
1. What is the observed insight? Today parents have no choice but to throw their baby’s’ diaper waste into […]
Nudging for Good » Case Studies » Environmental Sustainability
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
The Wrigley Company and Keep Britain Tidy – Bin it for Good: How Wrigley turned bins into charity collection boxes
1. What is the observed insight? The Wrigley Company and Keep Britain Tidy developed Bin it for Good to […]
Procter & Gamble – Fairy, the powerful drop that is hard to stop
1. What is the observed insight? Before Fairy launched, consumers did not distinguish dilute dish liquids from concentrated products: […]
KCC Kleenex – How Kleenex used Nudge to increase the effect of its new packaging technology
1. What is the observed insight? Benelux consumers are living in highly-populated areas where living space is scarce. Consumers […]
Coca-Cola Benelux Recyclage@Festivals – Discover how Coca-Cola Benelux promoted recycling during festivals
2. What is the behavioural challenge? Recyclage@Festivals encourages music fans to keep the space clean and to return their […]
How Ariel made consumers save energy by switching from 40° or 60° to 30°
Discover how, by activating the right touchpoints, Ariel changed the habits of its consumers and improved its brand equity. […]
