KCC Kleenex – How Kleenex used Nudge to increase the effect of its new packaging technology
1. What is the observed insight? Benelux consumers are living in highly-populated areas where living space is scarce. Consumers […]
Nudging for Good » Case Studies » Page 3
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Johnson and Johnson – MomConnect
Educating and empowering pregnant women and new mothers with mobile text messaging 1. What is the observed insight? […]
Heineken – This one is on us
How Heineken made it easy and fun to drink water on a night out 1. What is the […]
Danone Font Vella
How Danone encouraged children to drink more water by making it fun. 1. What is the observed insight? […]
Coca-Cola Benelux Recyclage@Festivals – Discover how Coca-Cola Benelux promoted recycling during festivals
2. What is the behavioural challenge? Recyclage@Festivals encourages music fans to keep the space clean and to return their […]
BARILLA – Share the table
Discover how Barilla managed to bring families back to the dinner table 1. What is the observed insight? […]
The Magic Timer App – Oral-B
How Oral-B helped kids towards better dental care by making tooth brushing fun 2. What is the behavioural […]
NIVEA Doll
How NIVEA helped Brazilian parents get their kids to understand the importance of using sunscreen 2. What is […]
Heineken – Dance More, Drink Slow
How Heineken encouraged party-goers to enjoy their nights better by having them dancing rather than drinking 3. Why […]
How Ariel made consumers save energy by switching from 40° or 60° to 30°
Discover how, by activating the right touchpoints, Ariel changed the habits of its consumers and improved its brand equity. […]
