Unilever Compressed – Small is the new Big: How Unilever helped people to adopt a more eco-friendly packaging
1. What is the observed insight? In the hustle and bustle of a supermarket visit, sustainability is not normally […]
Nudging for Good » Case Studies » Resource efficiency
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Unilever Dove and Andrélon – WaterSavers: How Unilever helped kids become more sensitive about environmental issues
1. What is the observed insight? Consumers are not aware how much energy they use on a daily base, […]
Unilever Comfort Intense – How Unilever helped consumers adopt a product that is better for the environment
1. What is the observed insight? Consumers are generally overdosing fabric conditioner due to the preconception that more product […]
SCA Okay® Compressé – How SCA helped consumers adopt a product that is better for the environment
1. What is the observed insight? Within seconds, shoppers make their choice in front of the shelf – and […]
Procter & Gamble – Fairy, the powerful drop that is hard to stop
1. What is the observed insight? Before Fairy launched, consumers did not distinguish dilute dish liquids from concentrated products: […]
How Ariel made consumers save energy by switching from 40° or 60° to 30°
Discover how, by activating the right touchpoints, Ariel changed the habits of its consumers and improved its brand equity. […]
