Meet the 2019 Nudging for Good Awards winners
On 17 October 2019, AIM, the European Brands Association, organised its Brands Nudging for Good Awards in the Concert Noble in Brussels. In the presence of representatives from the European institutions, the branded goods industry, NGOs and academia the three best brand Nudging for Good initiatives for 2019 were awarded.
The winning projects from Procter & Gamble, Nestlé and Essity were selected from 10 finalist cases by an expert Jury which was chaired by Harvard Professor and co-creator of the Nudge concept Cass Sunstein and comprised of representatives from academia, NGOs, international and consumer organisations. For more details about the winning Nudge initiatives, please click on the pictures below or check out our Awards Press Release:
Meet the Awards Jury
Meet the Finalists
2019 AWARDS FINALISTS
Video clip – premiere: 17 Oct 2019
The importance of Nudging
On the occasion of the launch of the new Competence Centre on Behavioural Insights in June 2019, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept important, and how is it used by policy-makers and in the private sector? Who would be better placed than Sunstein himself to explain the growing importance of Behavioural Insights and the vital role of Nudges in policy-making and mainstreaming responsible behaviours?
Read his article published for AIM, the European Brands Association, here.
How Brands are Nudging for Good
Brands are in a unique position to be actors of change in society thanks to their daily relationship with consumers in the home, in shops, on the go, through digital channels and elsewhere.
So how can brands use this role to inspire citizens to adopt more responsible and sustainable behaviours, whilst of course ensuring liberty of choice? This is where the Nudging for Good plays a role!
The Awards Contest
To inspire brands, promote the Nudging for Good concept and showcase great Nudge initiatives, AIM, the European Brands Association, organises the Brands Nudging for Good Awards every 2 years.
After its first Awards edition in 2017, AIM started the contest for the 2019 Awards already in November 2018; it was open to all its member companies and associations. Participants submitted an active or recent Nudging for Good initiative, which was validated in terms of behavioural impact and addressed one of the three categories Health & Well-being, Environmental Sustainability or Social Responsibility. From all of these submissions, BVA – AIM’s specialised partner agency on Nudge and behavioural insights – selected the 10 most inspiring finalist cases. In September, these 10 finalists had the opportunity to present their Nudge cases to the Awards expert Jury who then chose its three favourite initiatives. These three winners were officially revealed during the AIM Brands Nudging for Good Awards ceremony and gala dinner on 17 October 2019 at the Concert Noble in Brussels.
To provide inspiration and guidance for creating original Nudges for Good to be submitted to the Awards contest, AIM has created a Nudging for Good Toolkit, an initiative supported by BVA.
Thank you to our sponsors
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All you need to know about the Awards contest
Read the contest rules and information here
For any further information or questions,
please contact Eva Schneider at eva.schneider@aim.be