How Brands are Nudging for Good
Brands are in a unique position to be actors of change in society thanks to their daily relationship with consumers in the home, in shops, on the go, through digital channels and elsewhere.
So how can brands use this role to inspire citizens to adopt more responsible and sustainable behaviours, whilst of course ensuring liberty of choice? This is where the Nudging for Good concept comes in!
Need some real-life examples? You can find many creative brandsâ€™ nudges among our 2017 Awards finalists or read our Nudging for Good Factsheet.
The Awards Contest
All AIM members participating in the contest have submitted an active or recent Nudge for Good, which is validated in terms of behavioural impact and addresses one of the three categories Health & Well-being, Environmental Sustainability or Social Responsibility. The winning initiatives will be selected in September by a high-level expert Jury comprised of representatives from academia, NGOs, international and consumer organisations. AIM will officially reveal them during an Awards ceremony on 17 October 2019 at the Concert Noble in Brussels.
To provide inspiration and guidance for creating original Nudges for Good to be submitted to the Awards contest, AIM has created a Nudging for Good Toolkit, an initiative supported by BVA.
Meet the Awards Jury
Jury President Harvard Law School
BEUC â€“ European Consumers Organisation
World Economic Forum
Krukow â€“ Behavioural Design Team
Sorbonne Business School
BVA Nudge Unit
The importance of Nudging
On the occasion of the launch of the new Competence Centre on Behavioural Insights in June 2019, the European Commission invited the father of Nudge, Professor Cass Sunstein of Harvard University, to Brussels. But what exactly is a Nudge, why is this concept important, and how is it used by policy-makers and in the private sector? Who would be better placed than Sunstein himself to explain the growing importance of Behavioural Insights and the vital role of Nudges in policy-making and mainstreaming responsible behaviours?
Read his article published for AIM, the European Brands Association, here.