Nudging for Good
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  • Creating Nudges
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    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
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"Helping people to adopt healthier
and more sustainable lifestyles"
Free

Description

Build sustainable brands with the AIM Nudge Toolkit

This Toolkit aims at giving you a new way to change behaviour: the Nudge approach. Use the latest insights from consumer science to guide your consumers towards healthier and more sustainable behaviour.

Therefore, in this section you will learn how to develop successful nudges with our 6 steps process:

1. Define   2. Explore   3. Design   4. Pre-select   5. Evaluate   6. Implement & Measure

This is an indicative process, based on our experience, for which you may take shortcuts.


 

Chapters

Free

1. Define

Free

2. Explore

Free

3. Design

Free

4. Pre-select

Free

5. Evaluate

Free

6. Implement & Measure

Free

DOWNLOAD THE 6 STEPS PROCESS SUMMARY

Other sections

Free
Free
Free
Free
Copyright 2019 - AIM & BVA group
  • About
  • Creating Nudges
  • Consumer Insight
  • Case Studies
  • Awards
    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
  • AIM Initiative
  • Contact

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