Nudging for Good
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    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
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"Helping people to adopt healthier
and more sustainable lifestyles"
Free

Description

In this section we share the overall philosophy of the project. It is detailed in the AIM manifesto, and signed by all the major brands involved in Nudging for Good.

We also explain why Nudging for Good should involve many different stakeholders and third parties.

In this short video, hear directly from our members, why it is so important for brands to engage in Nudging for Good.


Chapters

Free

1. The Nudge context

Free

2. Purpose and definition

Free

3. Nudging for Good criteria

Free

4. Our plan for action

Free

5. What’s in it for the consumer and society?

Free

6. Why does this matter for brands?

Other sections

Free
Free
Free
Free
Copyright 2019 - AIM & BVA group
  • About
  • Creating Nudges
  • Consumer Insight
  • Case Studies
  • Awards
    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
  • AIM Initiative
  • Contact

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