1. Define

Welcome to the AIM Nudge for good toolkit!

In this introductory section you will learn how to put your Nudge project on the right track from start. This first step includes content about the purpose of Nudge for good, as well as how you and your brand can be part of it. Going through this section, you will be able to select your project team, prepare for the launch of the process and run a successful kick-off meeting for your Nudge project!