Nudging for Good
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    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
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"Helping people to adopt healthier
and more sustainable lifestyles"

AIM Initiative

2. Purpose and definition

 

The-AIM-initiative-Part-2-Purpose-and-Definition
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Attachments

  • AIM's Initiative Part 2 - Purpose and Definition

Chapters

  • 1. The Nudge context
  • 2. Purpose and definition
  • 3. Nudging for Good criteria
  • 4. Our plan for action
  • 5. What’s in it for the consumer and society?
  • 6. Why does this matter for brands?

Inspirational links

Launch of AIM "Nudge for good" Project (article)

Alberto Alemanno, Second AIM Brand Lecture, "The Future of Behavioural Change: Public or Private Nudging?"

Copyright 2019 - AIM & BVA group
  • About
  • Creating Nudges
  • Consumer Insight
  • Case Studies
  • Awards
    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
  • AIM Initiative
  • Contact

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