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Creating Nudges
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- AIM Nudging for Good Awards 2019
- AIM Nudging for Good Awards 2017
The AIM initiative
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"Helping people to adopt healthier
and more sustainable lifestyles"

The AIM initiative

2. Purpose and definition

The-AIM-initiative-Part-2-Purpose-and-Definition

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Attachments

AIM's Initiative Part 2 - Purpose and Definition

Chapters

1. The nudge context
2. Purpose and definition
3. Nudging for good criteria
4. Our plan for action
5. What’s in it for the consumer and society?
6. Why does this matter for brands?
[doc] download the 6 chapters of AIM Initiative in pdf

Inspirational links

Launch of AIM "Nudge for good" Project (article)

Alberto Alemanno, Second AIM Brand Lecture, "The Future of Behavioural Change: Public or Private Nudging?"

Copyright 2018 - AIM & BVA group

Home
Creating Nudges
Consumer insight
Case studies
Awards
- AIM Nudging for Good Awards 2019
- AIM Nudging for Good Awards 2017
AIM initiative
Contact

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