3. Design



In this section you will learn how to run a successful creative workshop (inspired by the BVA NudgeLab® process), that will deliver not only divergent thinking, but also operational output embedding knowledge from every participants : users, manufacturers, designers, NGO’s and field reality. The behavioural insights used to inspire the group will trigger out-of-the box ideas in a problem-solving mind state, while templates will channel group-think toward first level of prototyping to “make it real”.