3. The drivers of influence

In this section, discover a powerful tool created by the BVA Nudge Unit: THE DRIVERS OF INFLUENCE. A hundred biases, identified by behavioural scientists over the last decades, are here summarized into 21 simple drivers. Use them to easily harness the power of behavioural insights when Creating Nudges.

 

Consumer-Insight-Part-3-The-Drivers-Of-Influence