Pampers is giving diapers a new life
1. What is the observed insight? Today parents have no choice but to throw their baby’s’ diaper waste into […]
Nudging for Good » Articles sur le thème P&G
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Procter & Gamble – Fairy, the powerful drop that is hard to stop
1. What is the observed insight? Before Fairy launched, consumers did not distinguish dilute dish liquids from concentrated products: […]
The Magic Timer App – Oral-B
How Oral-B helped kids towards better dental care by making tooth brushing fun 2. What is the behavioural […]
How Ariel made consumers save energy by switching from 40° or 60° to 30°
Discover how, by activating the right touchpoints, Ariel changed the habits of its consumers and improved its brand equity. […]
