Build sustainable brands with the AIM Nudge Toolkit

This Toolkit aims at giving you a new way to change behaviour: the Nudge approach. Use the latest insights from consumer science to guide your consumers towards healthier and more sustainable behaviour.

Therefore, in this section you will learn how to develop successful nudges with our 6 steps process:

1. Define   2. Explore   3. Design   4. Pre-select   5. Evaluate   6. Implement & Measure

This is an indicative process, based on our experience, for which you may take shortcuts.