Meet the Awards Jury

Together with Richard Thaler, Cass Sunstein invented the Nudge concept. He is currently the Robert Walmsley University Professor at Harvard. He is also founder and director of the Programme on Behavioural Economics and Public Policy at Harvard Law School. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs under the Presidency of Barack Obama.

As Director General of BEUC, Monique Goyens represents 45 independent national consumer associations in 32 European countries, acting as a strong consumer voice in Brussels, ensuring that consumer interests are given weight in the development of policies and raising the visibility and effectiveness of the consumer movement through lobbying EU institutions and media contacts. As a consumer expert and advocate, and on behalf of BEUC, Monique is currently member of the EU High Level Forum for a Better Functioning Food Supply Chain and a delegate in the Consultative Commission on Industrial Change of the European Economic and Social Committee. She is an effective member of the Euro Retail Payments Board.

Bachelor of Science, Marketing and Finance, New York University; Chicago Management Institute, University of Chicago. Expertise in marketing and general management across classical consumer goods, lifestyle, and luxury sectors. Zara Ingilizian began her career in 1989 with Kraft Foods with roles of increasing responsibility across multiple functions (finance, sales and marketing) and business categories (beverages, cereal, desserts and snacks). Her last role at Kraft was Vice President of the $2 Billion Cookie category featuring iconic brands such as Oreo, Chips Ahoy and Fig Newtons.

Sille Krukow has 15 years’ experience in conducting behavioral design studies, measurably nudging consumers towards better, greener and safer decision-making in global markets. Sille is an internationally acknowledged keynote speaker, the developer of the Krukow methodology for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making.

Marie-Eve Laporte is Associate Professor at IAE Paris – Sorbonne Business School, where she teaches marketing and communication. She is the director of its Health Marketing and Communication MBA and a member of the scientific committee of the “Brands Values” research chair. Nudges play an important part in her teaching and research activities.

Faisal Naru spearheaded the OECD work on Behavioural Insights including OECD conferences and publications such as “Behavioural Insights in Public Policy”. He established the OECD Network of Economic Regulators which works with CEOs and Commissioners of agencies to define a “world class regulator”, to be an independent body and protect from undue influence and enhance organisational performance and culture.

Kavita Prahash-Mani is the Global Conservation Director at WWF. She is responsible for the WWF Practices delivering against the WWF conservation goals to protect and restore habitats including landscapes, freshwater systems and oceans; protect species; and tackle climate change. This combines work with the food system, harnessing markets and the financial sector, and engaging communities. She leads the development of WWF strategy and approach, partnership development and engagement, planning and performance as well as campaigns. Prior to this position, she led WWF’s global practice on Markets – engaging companies, communities and citizens / consumers. Priority initiatives include reducing demand for ivory in China, addressing plastics in the environment and enabling conversion-free commodity production.

Eric Singler is the Global Managing Director of the BVA group which is a top 15 global marketing research and consultancy firm (www.bva-group.com) which has partnered with AIM to create the Nudging for Good Awards in 2017. He is also the Founder, President and CEO of BVA Nudge Unit. Eric is passionate about bringing Behavioral Science to Business and Social entities to drive efficiency.