Nudging for Good
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  • About
  • Creating Nudges
  • Consumer Insight
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    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
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"Helping people to adopt healthier
and more sustainable lifestyles"
Free

Description

In this section you will get a glance at how the “Nudge†approach was shaped by its inventors, a must-read to engage behavioural change!

You will also discover the breakthrough insights brought to light by Behavioral Science, including how the human brain uses 2 systems to make decisions, and the forces that shape our behaviours.

Lastly, you will get one of our most useful tools in Nudging: the 21 Drivers of Influence, which are concepts you can bring into play when designing your Nudges!


Chapters

Free

1. Nudge

Free

2. The 5 implicit forces that shape our behaviours

Free

3. The Drivers of Influence

Other sections

Free
Free
Free
Free
Copyright 2019 - AIM & BVA group
  • About
  • Creating Nudges
  • Consumer Insight
  • Case Studies
  • Awards
    • AIM Nudging for Good Awards 2019
    • AIM Nudging for Good Awards 2017
  • AIM Initiative
  • Contact

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