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Creating Nudges
Consumer Insight
Case Studies
Awards
- AIM Nudging for Good Awards 2019
- AIM Nudging for Good Awards 2017
AIM Initiative
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"Helping people to adopt healthier
and more sustainable lifestyles"

AIM Initiative

2. Purpose and definition

The-AIM-initiative-Part-2-Purpose-and-Definition

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Attachments

AIM's Initiative Part 2 - Purpose and Definition

Chapters

1. The Nudge context
2. Purpose and definition
3. Nudging for Good criteria
4. Our plan for action
5. What’s in it for the consumer and society?
6. Why does this matter for brands?

Inspirational links

Launch of AIM "Nudge for good" Project (article)

Alberto Alemanno, Second AIM Brand Lecture, "The Future of Behavioural Change: Public or Private Nudging?"

Copyright 2019 - AIM & BVA group

About
Creating Nudges
Consumer Insight
Case Studies
Awards
- AIM Nudging for Good Awards 2019
- AIM Nudging for Good Awards 2017
AIM Initiative
Contact

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