6. Implement & Measure

In the previous step, you have perfected the best and most effective nudge. In this section you will roll-out the nudge, measure its impact in real life along time, and further promote the case if undisputable results are achieved.

The aim to achieve is to engage your stakeholders (both external and internal) to roll-out the Nudge on the market. It is important at this point that everyone is convinced by your project with documented best-case to help you push it to a new scale : new countries, new brands, or new channels !