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Creating Nudges
Consumer Insight
Case Studies
Awards
AIM Nudging for Good Awards 2019
AIM Nudging for Good Awards 2017
AIM Initiative
Contact
About
Creating Nudges
Consumer Insight
Case Studies
Awards
AIM Nudging for Good Awards 2019
AIM Nudging for Good Awards 2017
AIM Initiative
Contact
"Helping people to adopt healthier
and more sustainable lifestyles"
Creating Nudges
Nudging for Good
»
quiz
» 1. Define step Quizz
1. Define step Quizz
1
What is the first thing to define?
The desired behaviour
The desired outcome
The desired effect
2
What question will be the best guide for a process?
How to be more eco-friendly?
How to reduce the energy consumption of consumers?
How to make our target consume less energy when using our product?
3
What group would make the best target for a nudge?
A small group in which 80% of people already have the desired behaviour.
A large group in which 80% of people already have the desired behaviour.
A large group in which 20% of people already have the desired behaviour.
4
What would make the best KPI?
The sensitivity to environmental issues.
The reduction in water consumption of the target consumers.
The willingness to be eco-friendly of target consumers.
5
When are nudges the most effective?
When they are focused on a specific behaviour change.
When they address large, general issues.
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