The Wrigley Company and Keep Britain Tidy – Bin it for Good: How Wrigley turned bins into charity collection boxes
1. What is the observed insight? The Wrigley Company and Keep Britain Tidy developed Bin it for Good to […]
Nudging for Good » Case Studies » Awards Finalists 2017
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Unilever Compressed – Small is the new Big: How Unilever helped people to adopt a more eco-friendly packaging
1. What is the observed insight? In the hustle and bustle of a supermarket visit, sustainability is not normally […]
Unilever Dove and Andrélon – WaterSavers: How Unilever helped kids become more sensitive about environmental issues
1. What is the observed insight? Consumers are not aware how much energy they use on a daily base, […]
Unilever Comfort Intense – How Unilever helped consumers adopt a product that is better for the environment
1. What is the observed insight? Consumers are generally overdosing fabric conditioner due to the preconception that more product […]
SCA Okay® Compressé – How SCA helped consumers adopt a product that is better for the environment
1. What is the observed insight? Within seconds, shoppers make their choice in front of the shelf – and […]
SCA Libero – How SCA showed that colors can trigger behaviour change
1. What is the observed insight? Becoming a parent is a life changing experience. New things to learn, but […]
Savencia – En Cas de Caprice: Nudge for a mindful pleasure
En Cas de Caprice : A Nudge to turn cheese consumption into a mindful pleasure 1. What is […]
Procter & Gamble – Fairy, the powerful drop that is hard to stop
1. What is the observed insight? Before Fairy launched, consumers did not distinguish dilute dish liquids from concentrated products: […]
Nestlé Purina PetCare – “Pets at Work”
How Nestlé nudged people into a healthier lifestyle and better relationships with their pets 1. What is the […]
La Roche Posay – My UV Patch
Changing behavior to minimise sunburn risk that can help decrease chances of skin cancer 1. What is the […]
