The Drink To Drink Between Drinks
1. What is the observed insight? South Africa has a high level of risky drinking behaviour with consumers often […]
Nudging for Good » Case Studies » Awards Finalists 2019
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Walkers Oven Baked – Deliciously Baked for 50% Less Fat
1. What is the observed insight? The majority of consumers would like to adopt healthier diets, but face many […]
Nutriplato – Nestlé’s Spain flagship initiative to impact on children’s healthier life
1. What is the observed insight? Spanish population has moved away from the Mediterranean diet and has adopted sedentary […]
Heineken – When You Drive, Never Drink
1. What is the observed insight? Drink-driving is a social phenomenon that’s impacted by the influence of culture and […]
With Playmobil, Danone adds fantasy to the quest for goodness!
1. What is the observed insight? Over the past few year, we have observed in Europe that more and […]
Uncle Ben’s® – Ben’s Beginners™
1. What is the observed insight? Strained on time, parents are searching for quick meal solutions for their busy […]
Hygiene Has No Gender – #CareWellLiveWellTogether
1. What is the observed insight? Zewa conducted research in Hungary which showed that, while 87% of parents found […]
Pampers is giving diapers a new life
1. What is the observed insight? Today parents have no choice but to throw their baby’s’ diaper waste into […]
@Vegg&Cheese – A Nudge towards a flexitarian diet & healthier consumption behaviours
1. What is the observed insight? Dietary guidelines for a planetary health diet go toward flexitarian behaviours with more […]
Knorr Meal Kits – Helping people to eat more veggies
1. What is the observed insight? The Dutch are on the bottom of vegetable intake in Europe. While the […]
