Knorr Meal Kits – Helping people to eat more veggies
1. What is the observed insight? The Dutch are on the bottom of vegetable intake in Europe. While the […]
Nudging for Good » Articles sur le thème Unilever
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
Unilever Compressed – Small is the new Big: How Unilever helped people to adopt a more eco-friendly packaging
1. What is the observed insight? In the hustle and bustle of a supermarket visit, sustainability is not normally […]
Unilever Dove and Andrélon – WaterSavers: How Unilever helped kids become more sensitive about environmental issues
1. What is the observed insight? Consumers are not aware how much energy they use on a daily base, […]
Unilever Comfort Intense – How Unilever helped consumers adopt a product that is better for the environment
1. What is the observed insight? Consumers are generally overdosing fabric conditioner due to the preconception that more product […]
