KCC Kleenex – How Kleenex used Nudge to increase the effect of its new packaging technology
1. What is the observed insight? Benelux consumers are living in highly-populated areas where living space is scarce. Consumers […]
Nudging for Good » Articles sur le thème Kleenex
Get a first feeling for the Nudge approach by discovering how leading brands successfully leverage their influence to inspire consumers towards healthier and more sustainable behaviours. Use the list on the right to select topics of interest.
